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SEO 2016 :: Learn Search Engine Optimization
A Comprehensive Must-Have Guide to SEO in Today's Competitive Search Environment
Do you have what it takes to rank your site at the top of Google's search results? Have you been frustrated by the level of difficulty posed in competing with other well-established websites for the those coveted first-page listings?
Well, did you know that there are over 200 ranking factors involved in Google's current search algorithm? Yes, over 200. It's certainly no walk in the park. And, depending on where you've been for your information when it comes to SEO, it might outdated, or just flat-out wrong.
Why is that?
Search has been evolving at an uncanny rate in recent years. And, if you're not in the know, then you could end up spinning your wheels and wasting valuable and precious time and resources on techniques that no longer work.
The main reason for the recent changes: to increase relevancy.
Google's sole mission is to provide the most relevant search results at the top of its searches, in the quickest manner possible. But, in recent years, due to some mischievous behavior at the hand of a small group of people, relevancy began to wane.
SEO 2016 :: Understanding Google's Algorithm Adjustments
The field of SEO has been changing, all led by Google's onslaught of algorithm adjustments that have decimated and razed some sites while uplifting and building others.
Since 2011, Google has made it its mission to hunt out and demote spammy sites that sacrifice user-experience, focus on thin content, or simply spend their time trying to trick and deceive their way to the top of its search results.
At the same time, Google has increased its reliance on four major components of trust, that work at the heart of its search algorithm:
- Trust in Age
- Trust in Authority
- Trust in Content
- Relevancy
In this book, you'll learn just how each of these affects Google's search results, and just how you can best optimize your site and content to ensure that you're playing by Google's many rules.
And, although there have been many algorithm adjustments over the years, four major ones have shaped and forever changed the search engine landscape:
- Google Panda
- Google Penguin
- Google Hummingbird
- Google Mobilegeddon
We'll discuss the nature of these changes and just how each of these algorithm adjustments have shaped the current landscape in search engine optimization.
So what does it take to rank your site today?
In order to compete at any level in SEO, you have to earn trust - Google's trust that is. But, what does that take? How can we build trust quickly without jumping through all the hoops?
SEO is by no means a small feat. It takes hard work applied consistently overtime. There are no overnight success stories when it comes to SEO. But there are certainly ways to navigate the stormy online waters of Google's highly competitive search.
Purchase SEO 2016 :: Learn Search Engine Optimization
Lift the veil on Google's complex search algorithm, and understand just what it takes to rank on Google searches today, not yesterday.
Who am I and Why Should you Listen to Me?
My name is R.L. Adams and I've published some of the best-selling books and audiobooks in the field of SEO and Online Marketing. And in this book, I share with you an in-depth knowledge of just what it takes to rank your Website today.
Scroll Up and Buy SEO 2016 Today
Uncover just what it takes to rank at the top of Google's search engine results. Scroll up to the top of the page and click the buy now button.
- Sales Rank: #373961 in Books
- Published on: 2015-05-19
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .56" w x 5.50" l, .70 pounds
- Binding: Paperback
- 248 pages
Most helpful customer reviews
14 of 15 people found the following review helpful.
The most current SEO Guide
By TFLReader
I have been a full time online marketer for many years and the one thing that I have learned that is a constant in this business is that everything changes. The things that were working for me four years ago and last year, probably won't right now. This is why I have to stay up to date on the latest SEO techniques and author R.L. Adams has published a goldmine of current information in his "SEO 2016". With information on what is working today to rank a website in Google based on the current algorithm factors, this is a must-read and I am already making adjustments based on its recommendations.
4 of 4 people found the following review helpful.
Amazing resource!
By Anna
What a tremendously in depth resource that completely educated me and opened my eyes to the world of successful SEO optimization. It is like an easy to understand text book that could easily be used to teach college level courses. Even though this book is very thorough and full of important technical information, it is written in a very easy to digest and understand writing style. The author is obviously a master at taking complicated subject matter and breaking it down to where the average person can easily understand it. I had previously bought a couple other books on SEO, but they were so complicated to read and written from a very technical standpoint. This book is completely the opposite. When you are done reading it you will actually understand all aspects of SEO, including specifics for all of the Google products that SEO must work with flawlessly if you want your website to ever be seen by the masses. All-in-all this book is very useful and excellent! I would recommend it to anyone!
3 of 3 people found the following review helpful.
Valuable Information
By cc2015
SEO has always been a mystery to me, but this really starts to help me understand how exactly to go about making your website competitive in the terms of SEO. SEO has gone through so many changes in the last few years that it's really hard to keep track, but this will give you the most up to date information--and what I found interesting was that it also addressed the changes that google went through and why. This is a book with tons of valuable information from an author who has great credentials. Great resource, highly recommended.
See all 41 customer reviews...
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