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The most neglected element of the marketing mix can have an unrivalled impact on the bottom line. Smarter Pricing helps managers make more intelligent pricing decisions, implement pricing strategies and structures more effectively in the market and capture more value for their business.
- At no time has effective pricing been more significant. Buyers are getting stronger, markets more transparent, and manufacturers in new powerhouses such as China, are becoming more and more competitive.
- Recent McKinsey survey of 2500 companies calculated that a 1% increase in price improves operating profit by 11.1%.
- Smarter Pricing is a good, hands-on book on pricing for practising managers, providing a developed mix of techniques through international examples from a range of sectors that bring pricing theory into a real-world context.
- Smarter Pricing joins the developing suite of FTPH books offering executives focused and practical advice on decisive business challenges.
- Smarter Pricing is a fast and focused companion to practical price management, for executives and marketers in every sector.
- Sales Rank: #4323312 in Books
- Published on: 2005-12-30
- Original language: English
- Number of items: 1
- Dimensions: 9.50" h x .95" w x 6.50" l, 1.33 pounds
- Binding: Paperback
- 215 pages
Review
" ... this crisp, comprehensive book by a marketing and strategy expert... cannot fail to pay dividends" - Director Magazine, February 2006
From the Back Cover
Are your prices too low?
Some of your customers would pay more, and there are times and places where you could charge more. Of course none of your customers will tell you this, as competitors tempt them with promises of lower prices and the media trains them to be bargain-hunters.
All this price pressure is one way. Downwards. This book will help you to move your customers and your business in the other direction. Upwards.
It’s all about commanding the right price, and the right price is, more than you would imagine possible, a higher one.
This is Smarter Pricing, and these are the rules of commanding a higher price and capturing more value.
About the Author
Tony Cram is a Programme Director at Ashridge Business School - one of Europe's leading centres for Management Development. Tony designs and delivers programmes on business strategy and market innovation.
Internationally he has taught at Swedish Institute of Management, Vlerick
Leuven Gent Management School, Stockholm School of Economics, PEF
University Styria, and University of Michigan, USA.
Tony has a particular interest is in understanding Customer Value,
developing brands and the dynamics of long-term business relationships. He
speaks at public conferences on competitive marketing and innovation, and
has written and contributed to many books including- Customers that Count
How to build living relationships with your most valuable customers.
(Financial Times Prentice Hall 2001), The Power of Relationship Marketing
(Pitman Publishing 1996, paperback ed. 2002).
Most helpful customer reviews
0 of 0 people found the following review helpful.
Great business management book
By Romeo Richards
This book is great for anyone in business management. The author touches on many different topics including making smarter pricing decisions, implementing pricing strategies, pricing sensitivity, creative communication of pricing, promotions, and so much more.
Romeo Richards
How To Market And Manage A Private Medical Practice
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